As you’ve followed this campaign, you’ve heard me talk about the Comprehensive Plan, the need to update ordinances, and the need to give ALL Madison County residents a voice in those processes.
You’ve shared my desire for an approach that anticipates coming changes, rather than react to changing times.
But what do I bring to the table?
Voters want someone who can plan work, then work a plan.
Professionally, I’ve been a part of leading strategic thinking and planning since 1991.
Most significantly; in 2010, I launched my own business. The groundwork for that business started in 1998, and the seriously planning for its launch began in 2009, and took nearly a year. No fewer than 5 experts looked at my business plan, picked it apart, and pushed me to make it better. That business plan gave me 5 years to start hitting my annual goals. We did it in 4, then incorporated, and it’s still growing.
But that wouldn’t have happened without two things: 1) The patience and persistence to plan carefully, and 2) Including others in that process.
Voters want someone who will listen and learn while making plans that affect thousands of people.
That approach is one that I’ve advocated and trained others on in my work as a workplace trainer. I do sessions every year, for hundreds of people, on how to think strategically. I’ve trained members of some fairly significant organizations with their strategy and teamwork over the years, including Pioneer, Kemin, Iowa Pork Producers, Iowa Corn Growers, and Master Builders of Iowa.
Even this campaign is an example of planned work, and a worked plan. The fundraising, budgeting, and scheduling was sketched out almost a year ago.
And that campaign plan was based on research: I examined the campaign filings of everyone who has run for this position in the last decade, analyzing their source of funds, amount raised, and where they spent their money. I took into account whether they won or lost and whether they were an incumbent or challenger. I took that data and formulated a budget, fundraising target, schedule, advertising plan, and campaign schedule. Did it work? We will find out on Tuesday, but if you’re reading these words, then the plan worked to reach you, at least.
The point is that effective strategy and planning doesn’t happen randomly, alone.
It happens carefully, with input from others, and most importantly, gets executed.
There are a lot of stakeholders in Madison County – it is possible to engage them through meetings, forums, and by spending more time in towns other than Winterset.
If you agree that our County needs a more deliberate approach to planning and execution, then I would appreciate your vote.